A BILLION ACTS OF GREEN
Earth Day Network and Facebook Collaborate in a Billion Acts of Green® Campaign
April 19, 2011 (Earth Day Network)
"Earth Day Network…[will collaborate] to engage people worldwide in environmental action through the Billion Acts of Green®campaign…[They have created] a new application [app]…that is inspiring people around the world to take actions to reduce their impact on the environment."
[Kathleen Rogers, President/CEO, Earth Day Network (EDN)] “This effort is founded on the shared belief that to achieve real progress on today’s immense environmental challenges we must act together. Facebook defines togetherness in the digital age, and has the unique ability to take a positive message and propel it across cultural, national, and religious divides. That’s what Earth Day is all about too.”
click thru for the Billion Acts website
[Jonathan Heiliger, V.P. of Technical Operations, Facebook:] "Whether pledging to save energy, use less water, use alternative transportation, or take other steps, people can use Facebook to mark Earth Day with meaningful action – and can encourage their friends to do the same. This will help Earth Day Network achieve its 'Billion Acts of Green' goal."
click thru for the Billion Acts website
"A Billion Acts of Green® is a global campaign that drives voluntary efforts to improve our environment. It encourages individuals and organizations to undertake acts of environmental service and advocacy, and to share them with the world. These actions can be immediate changes like switching to energy efficient light bulbs, or large-scale projects that achieve lasting change, such as efforts to green our cities and our schools. All commitments to A Billion Acts of Green share the common thread of people working together to build a greener future.
"The Facebook application is part of Earth Day Network’s campaign to reach A Billion Acts of Green in advance of the U.N. Conference on Sustainable Development in Rio de Janeiro, Brazil in June 2012, as tangible evidence that people all over the world are working to protect the Earth."
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